From Guesswork → Measurable ROI


When you fix the process, the results follow.

Trade Show Success Shouldn't Depend on Luck

Most companies blame poor trade show results on booth staff. But the real issue is usually the lack of a clear, repeatable system before, during, and after the show.

Wrong Shows = Wrong Audience

You can have the best booth in the building, but if the attendees aren’t your buyers, you’re basically hosting an expensive networking event for strangers.

Weak Pre-Show = Low Traffic

Most exhibitors show up and “hope people stop by.” Hope is not a marketing strategy. If attendees don’t know you before the show, you’re already behind.

Untrained Booth Staff = Missed Opportunities

Your team might be friendly, knowledgeable, and hardworking… but if they don’t know how to engage attendees, qualify leads, and guide conversations, qualified prospects walk right past you.

Most Exhibitors Don't Have a System

They’re choosing shows based on guesswork, scrambling before events, and sending booth staff onto the floor with little direction or consistency.


That’s exactly why Booth Boss Bootcamp was created:
To give busy marketing teams a repeatable system for planning smarter, engaging better, and generating measurable ROI before, during, and after every show.

"When you leverage Booth Boss Bootcamp, you're going to end up with a better presentation that is more on strategy, more on point, and delivering the result that you truly need... and that all results in better ROI."

~ Xan Renee Swenson, Marketing & Trade Show Expert

Measurable Wins

2X+ More Qualified Leads.

Turn booth traffice into real sales conversations with a team trained to engage, qualify, and convert attendees.


Fewer Booth Zombies. More Lead Generators.

Get rookie and mixed-experience booth teams confidently representing your brand before your next show - not after six months of trial and error.


Better ROI WIthout A Bigger Budget

Avoid expensive rookie mistakes and make smarter trade show decisions that actually move the needle.


Less " Winging It" On The Show Floor

Give your team a repeatable game plan so everyone knows what to say, what to do, and how to keep conversations moving.


Less Chaos. Fewer Fire Drills.

Replace last-minute scrambling with a clear system for pre-show planning, at-show execution, and post-show follow-up.


Metrics Leadership Actually Cares About

Track qualified leads, engagement, pipeline opportunities, and real trade show performance, not just badge scans and bowl candy depletion.





Measurable Wins

2X+ More Qualified Leads.

Turn booth traffice into real sales conversations with a team trained to engage, qualify, and convert attendees.


Fewer Booth Zombies.

More Lead Generators.

Get rookie and mixed-experience booth teams confidently representing your brand before your next show—not after six months of trial and error.


Better ROI WIthout A Bigger Budget

Avoid expensive rookie mistakes and make smarter trade show decisions that actually move the needle.


Less " Winging It" On The Show Floor

Give your team a repeatable game plan so everyone knows what to say, what to do, and how to keep conversations moving.


Less Chaos. Fewer Fire Drills.

Replace last-minute scrambling with a clear system for pre-show planning, at-show execution, and post-show follow-up.


Metrics Leadership Actually Cares About

Track qualified leads, engagement, pipeline opportunities, and real trade show performance, not just badge scans and bowl candy depletion.


Measurable Wins

2X+ More Qualified Leads.

Turn booth traffice into real sales conversations with a team trained to engage, qualify, and convert attendees.


Fewer Booth Zombies. More Lead Generators.

Get rookie and mixed-experience booth teams confidently representing your brand before your next show—not after six months of trial and error.


Better ROI WIthout A Bigger Budget

Avoid expensive rookie mistakes and make smarter trade show decisions that actually move the needle.


Less " Winging It" On The Show Floor

Give your team a repeatable game plan so everyone knows what to say, what to do, and how to keep conversations moving.


Less Chaos. Fewer Fire Drills.

Replace last-minute scrambling with a clear system for pre-show planning, at-show execution, and post-show follow-up.


Metrics Leadership Actually Cares About

Track qualified leads, engagement, pipeline opportunities, and real trade show performance,

not just badge scans and bowl candy depletion.





Results Are Great. Guarantees Are Better.

2X Your Investment in 5 Weeks or Less.

Complete the training, use the tools, and implement the system.


If you don't achieve at least 2X your investment within 5 weeks, we'll refund your investment.


You keep the tools. We take the risk.


Trade shows are too expensive to wing it.


Your Simple 5-Step Trade Show Success System

Follow the same proven system before, during, and after every show.


Complete the training at your own pace and use it at your very next event.

Choose Better Shows


Stop guessing. We'll help you pick events that are worth your time and budget.

Plan Smarter Budgets


Know exactly where to save and where it's worth spending a little more.

Drive Booth Traffic


Simple pre-show marketing that gets the right people looking for you.

Execute with Confidence


No booth zombies.

Just easy conversations that turn walk-bys into real leads.

Convert More

Leads


Follow up with confidence using a proven process that closes more business.

Learn at Your Pace

Downloadable Templates

Checklists & Action Steps

Real-World Examples

Use It at Your Next Show

Meet Your Trade Show Mentor

30 Years of Real-World Trade Show Experience

After 30 years in the trade show industry, I've seen companies spend six figures on exhibits and still walk away disappointed.


Not because they had a bad product.

Not because they picked the wrong booth.

But because they lacked a proven system.


That's why I created Booth Boss Bootcamp - to help busy marketing leaders and their teams choose better shows, train smarter, generate more qualified leads, and finally measure real trade show ROI.


Because trade shows shouldn't feel like guesswork.


They should feel like confident, measurable success.


Because when your team knows exactly what to do before, during, and after a show, confidence - and results - follow.

Heather Bundgaard

Heather Bundgaard

30-Year Trade Show Veteran | Creator of Booth Boss Bootcamp | Trusted by Startups to Fortune 500s | Millions in Trade Show Budgets Managed

What Others Say About Booth Boss Bootcamp

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

As someone who's spent 17 years in the tradeshow industry, I can confidently say that Booth Boss Bootcamp is a game-changer.

I absolutely loved Booth Boss Bootcamp! The combination of practical insights and a fun, interactive platform made learning about tradeshow success enjoyable and effective.

Booth Boss Bootcamp is pure genius! It's packed with smart, practical strategies that transformed the way we exhibit at tradeshows.

Garden image

This program brings fresh, innovative strategies that will not only elevate individual exhibitors but also raise the bar for the entire industry, ensuring we all stay ahead of the curve!

I love how it helps industry professionals ramp up with organized, strategic planning. The lessons are engaging and informative, making it a perfect fit to support your company's onboarding process.

Practical solutions that drive real results to your bottom line. Don’t wait, I wholeheartedly recommend Booth Boss Bootcamp.

Garden image

What I appreciate is that there are templates, guides, and checklists...

Still Have Questions?

Here are answers to the questions we hear most often from exhibitors.

  • Who is Booth Boss Bootcamp designed for?

    Booth Boss Bootcamp is built for busy marketing leaders, coordinators, and booth staff who want a proven system for planning, executing, and measuring trade show success - without years of trial and error.

  • How much time does the training take?

    The program is designed to be flexible and self-paced. Most participants complete the training in just a few hours per week and can immediately apply what they learn to their next show.

  • Is this only for new exhibitors?

    No. Whether you're brand new to trade shows or have been exhibiting for years, the training helps eliminate costly mistakes, improve consistency, and increase ROI.

  • Will this work for my entire booth team?

    Yes. Booth Boss Bootcamp was designed for both marketing leaders and booth staff. Everyone learns the same proven process, creating a more confident, aligned, and effective team.

  • How quickly can we implement what we learn?

    Immediately. The strategies, templates, checklists, and tools are designed to be practical and actionable so you can start using them before your very next event.

  • What if I don't see results?

    We stand behind the program with our 30-Day Risk-Free Guarantee. Complete the training, use the tools, and if you don't see the value, we'll refund 100% of your investment. You keep the tools.


    Click here for the detailed guarantee information.