New to Trade Shows?

You're in the right place.


In just 5 weeks or less, you’ll go from unsure and winging it to confident, prepared, and ready to turn your next show into real results—without rookie mistakes or wasted budget.



What is Booth Boss Bootcamp?

Booth Boss Bootcamp is an on-demand trade show training program that helps marketing teams generate more qualified leads by teaching them what to do before, during, and after a trade show.


Designed for busy marketing directors, managers, coordinators, and booth staff, the program provides step-by-step training, templates, checklists, and real-world strategies that can be implemented before your very next event.


Whether you're new to trade shows or looking to improve results, Booth Boss Bootcamp helps you create a repeatable system for planning smarter, engaging attendees more effectively, and measuring ROI with confidence.


Ideal For:

  • Marketing Directors
  • Marketing Managers
  • Trade Show Coordinators
  • Booth Staff
  • First-Time Exhibitors
  • Companies Looking to Improve Trade Show ROI
Three people talking at a trade show booth with brochures and a tablet display

What You'll Learn to Run a High-Performing Trade Show Program

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PRE-SHOW

BUILD THE FOUNDATION FOR SUCCESS

Business meeting in a bright conference room, with six people seated around a glass table with laptops and charts.

Choose the right trade shows
Focus on events that actually reach your ideal audience.

Team meeting in a bright office, with laptops and charts displayed on a wall screen.

Set clear goals and measurable KPIs
Know exactly what success looks like before you arrive.

Man in a suit typing on a laptop showing a color-coded project timeline in a bright office

Build a smart budget and timeline that are ROI-focused
 Plan ahead so nothing gets missed—and nothing gets wasted.

Team meeting in a conference room, presenter pointing at a whiteboard while others review charts on a screen.

Design a booth that draws attention and drives engagement
Stand out on the floor and attract the right traffic.

Who Booth Boss Bootcamp Is Designed For

Booth Boss Bootcamp isn’t just for booth staff.


It’s designed for the people responsible for making trade shows successful - from planning and budgeting to booth engagement and follow-up.

Marketing leaders managing the big picture
Trade shows don’t run themselves, and leadership needs clear strategy, accountability, and ROI.

Team members handling budgets and logistics

Avoid expensive mistakes with smarter planning, timelines, and vendor coordination.

Booth staff working the trade show floor

Learn how to engage attendees, qualify leads, and represent your brand with confidence.

Team members managing post-show momentum

Turn conversations into real business opportunities with structured follow-up and clear next steps.

THE TRADESHOW SANDWICH™

The Proven System for Better Booth Performance & ROI

Most exhibitors treat trade shows like a three-day event.


Most exhibitors focus only on what happens during the show.

That's like making a sandwich with only the middle and forgetting the bread.


The most successful exhibitors understand that results are built across three stages.

Group of coworkers in a bright office meeting around a laptop and documents, smiling and discussing ideas
Blue clipboard with checklist and target icon, symbolizing goals or task tracking.

PRE-SHOW

BUILD THE FOUNDATION FOR SUCCESS

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Plan with Purpose

Set clear goals, strategy and success metrics.

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Drive the Right Traffic

Invite the right prospects to show up.

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Prepare Your Team

Everyone knows their role before the doors open.

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Red classroom icon showing two students at desks inside a framed doorway

AT-SHOW

MAKE EVERY CONVERSATION COUNT

People chatting at a modern trade show booth with product displays and demo screens
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Engage with Confidence

Start better conversations that actually connect.

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Qualify with Purpose

Focus on fit, need, and timing - not just collecting leads.

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Deliver a Memorable Experience

Stand out, build trust, and create advocates.

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POST-SHOW

TURN CONVERSATIONS INTO CUSTOMERS

Two coworkers in a bright office reviewing documents at a desk with a laptop and coffee
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Follow Up Fast

Be top-of-mind while you're still fresh

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Nurture with Value

Stay in touch with helpful, relevant content

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Convert to Customers

Move leads forward with a clear next step.

BOOTH BOSS BOOTCAMP

Trains your entire trade show program.



 This is a complete trade show system that trains your team before, during, and after events to maximize lead generation. It equips marketing leaders and teams with strategies to select the right shows, set goals, and engage attendees effectively.


Because success doesn’t happen in one moment on the show floor… It’s built across every stage.

Why Exhibitors Choose Booth Boss Bootcamp


"I have seen six-figure booths outperformed by smaller exhibits with a better strategy. The difference is rarely the booth. It's the preparation, execution, and follow-up behind it. That's exactly what Booth Boss Bootcamp teaches."


~ Heather Bundgaard, Booth Boss Bootcamp Founder


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Built from Real-World Experience


  • Millions in trade show budgets
  • Hundreds of exhibit projects
  • Booth teams of all sizes
  • National and international events
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Lessons Learned From The Trade Show Floor


  • Training beats guessing
  • Planning beats panic
  • Consistency beats charisma
  • Follow-up beats swag
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A Proven System You Can Apply Immediately


  • Choosing the right shows
  • Budgeting smarter
  • Full trade show team training
  • Lead generation
  • Post-show ROI
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AT-SHOW

MAKE EVERY CONVERSATION COUNT

People networking at a trade show booth with blue overhead frame and presentation screens

Attract the right attendees to your booth without fail
 Draw in prospects who are actually a fit—not just foot traffic.

Three business people in navy suits shaking hands at a trade show booth with an OHF logo.

Start conversations and interact with confidence
 Use proven strategies to engage without feeling awkward or pushy.

People networking at a modern trade show booth with white counters and wood-paneled walls

Qualify leads quickly and effectively
Focus on fit, need, and timing—not just badge scans.

People examining a touchscreen display at a trade show booth

Create memorable booth experiences
Stand out, build trust, and leave a lasting impression

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POST-SHOW

TURN CONVERSATIONS INTO CUSTOMERS

Person working on a laptop at a desk in a bright home office with a lamp and plant nearby

Follow up without losing leads
Stay top-of-mind with timely, relevant outreach while you’re still fresh.

Two coworkers collaborating at a laptop in a bright office, one pointing at the screen.

Nurture prospects with value
Build trust through helpful, targeted content—not generic follow-ups.

Three coworkers gather around a laptop, pointing at the screen during a business meeting.

Prioritize and segment contacts
Focus your time on the right leads based on fit, need, and timing.

Two coworkers in an office discussing documents across a desk

Convert conversations into customers
Move leads forward with clear next steps and confident communication.

Built for Busy Teams

Blue clock and checklist icon showing a 30–60 minute task estimate

30–60 Minutes a Day

Short lessons designed for real schedules.

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On-Demand & Flexible

Train anytime, anywhere, at your own pace.

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Step-by-Step Learning

Lessons builds naturally so you never feel overwhelmed.

Blue checklist documents with checkmarks and a pie chart icon

Templates & Checklists

Apply lessons immediately at your next show.

Included with Booth Boss Bootcamp

  • Expo Evaluator
  • Budget Template
  • Booth Boss Checklists
  • Training Videos
  • Worksheets
  • Action Plans
  • Real-World Examples

No theory overload.

Just practical tools you can actually use before your next show.

Turn Your Trade Show Into a Lead-Generating Machine

2X Your Investment in 5 Weeks or Less.

We’re confident Booth Boss Bootcamp will help your team avoid costly mistakes, improve trade show performance, and generate measurable results.


If your enrolled team member completes the program, uses the tools at one U.S. trade show, and you don’t believe you gained at least 2X the value of tuition in savings or results, we’ll refund 100% of their tuition.


You keep the training.


You keep the tools.


We take the risk.

Red and white 100% money-back guarantee badge with stars and bold text

Trade Show Questions. Straight Answers.



Trade shows are complicated enough. Here are clear, practical answers to the questions we hear most often.

  • What exactly is Booth Boss Bootcamp?

    Booth Boss Bootcamp is an on-demand trade show training program designed to help exhibitors plan smarter, work the booth more effectively, and follow up with confidence.


    Think of it as your complete trade show playbook. We cover what to do before, during, and after the show so your team can stop winging it and start generating more qualified leads.


    Whether you're brand new to trade shows or simply tired of reinventing the wheel every event, Booth Boss Bootcamp gives you a repeatable system for success.

  • What in the world is the Tradeshow Sandwich™?

    The Tradeshow Sandwich™ is my way of explaining how trade show success actually happens.


    Most exhibitors focus only on the few days they spend on the show floor. That's like making a sandwich with only the meat and forgetting the bread.


    The bottom layer is Pre-Show Planning.


    The middle is At-Show Execution.


    The top layer is Post-Show Follow-Up.


    When all three work together, you create better conversations, stronger leads, and measurable ROI. That's why Booth Boss Bootcamp trains all three stages - not just booth behavior.

  • Is this just another booth staff training program?

    Nope.


    Booth staff training is important, but it's only one piece of the puzzle.


    We also cover budgeting, choosing the right trade show, planning timelines, lead qualification, show services, follow-up strategies, ROI tracking, and more.


    The goal isn't simply to create friendlier booth staff.


    The goal is to build a trade show system that works.

  • My next trade show is coming up fast. Am I too late?

    Probably not.


    Booth Boss Bootcamp was designed for busy marketing professionals who already have a million things on their plate.


    The lessons are broken into manageable, practical modules that can be implemented immediately. Many students start applying ideas before they even finish the program.


    So even if your next event is already on the calendar, there's still time to improve your results.

  • What tools and resources are included?

    You'll receive practical tools designed to save time and reduce stress, including templates, worksheets, checklists, planning resources, and examples you can adapt to your own events.


    No one needs another course filled with theory and motivational quotes.


    You need tools you can actually use.


    That's exactly what we've included.

  • Will this help me prove trade show ROI to leadership?

    Yes! And if you've ever sat through a budget meeting trying to explain why your trade show investment was worth it, you know why this matters.


    Inside Booth Boss Bootcamp, you'll learn how to set measurable goals, track results, evaluate lead quality, and report outcomes more effectively.


    Because "I think it went well" isn't a metric.


    Leadership wants numbers.


    We'll help you get them.

  • What if my booth staff has different experience levels?

    Perfect.


    That's actually one of the most common situations we see.


    Some team members have worked dozens of shows.


    Others are attending their first event and secretly hoping nobody asks them difficult questions.


    Booth Boss Bootcamp helps create consistency across your team so everyone understands expectations, best practices, and how to contribute to the overall success of the show.

  • Is Booth Boss Bootcamp only for first-time exhibitors?

    Not at all.


    First-time exhibitors often benefit because they avoid costly rookie mistakes.


    But experienced exhibitors benefit too because the program helps uncover gaps, improve consistency, strengthen lead generation, and create better processes.


    After 30 years in this industry, I can tell you this:


    Even seasoned exhibitors have blind spots.

  • Can I train my entire team with Booth Boss Bootcamp?

    Absolutely.


    In fact, that's one of the biggest advantages.


    When everyone learns the same process, uses the same terminology, and understands the same expectations, trade shows become far less chaotic.


    Instead of every booth staffer doing their own thing, your team starts operating like a well-trained unit.


    And that's when the magic happens.

  • How long does Booth Boss Bootcamp take to complete?

    Most participants can complete the program in five weeks or less.


    The training is self-paced, so you can move through it as your schedule allows.


    No travel.


    No all-day workshops.


    No pulling your team away from work for endless meetings.


    Just practical training available when you need it.

  • What makes Booth Boss Bootcamp different from other trade show training programs?

    Most programs focus on one area of exhibiting.


    Booth Boss Bootcamp teaches the entire process.


    We've combined 30 years of real-world trade show experience into a practical system that covers planning, budgeting, booth engagement, lead generation, follow-up, and ROI measurement.


    Plus, it's designed specifically for busy marketing leaders and mixed-experience teams—not career trade show professionals with unlimited time and resources.

  • What if I don't see results?

    That's exactly why we offer our guarantee.


    Complete the training, implement the tools and resources provided, and if you don't achieve at least 2X your investment within five weeks, we'll refund 100% of your purchase price.


    You keep the tools.


    We take the risk.


    Because we believe trade show training should deliver measurable results—not just good intentions.


    Click here for the detailed guarantee information.

Ready to Stop Winging Your Trade Shows?

Walk into your next event with a trained team, a clear plan, and the confidence to finally measure real ROI.

What You'll Learn to Run a High-Performing Trade Show Program

Blank white square.

PRE-SHOW

BUILD THE FOUNDATION FOR SUCCESS

Business meeting in a bright conference room, with six people seated around a glass table with laptops and charts.

Choose the right trade shows
Focus on events that actually reach your ideal audience.

Team meeting in a bright office, with laptops and charts displayed on a wall screen.

Set clear goals and measurable KPIs
Know exactly what success looks like before you arrive.

Man in a suit using a laptop with a project timeline chart in a bright office

Build a smart budget and timeline that are ROI-focused
 Plan ahead so nothing gets missed—and nothing gets wasted.

Team meeting in a conference room, with a presenter pointing at a whiteboard beside a screen.

Design a booth that draws attention and drives engagement
Stand out on the floor and attract the right traffic.

Blank white square image

AT-SHOW

MAKE EVERY CONVERSATION COUNT

People at a trade show booth with blue framing and display screens, holding brochures and tablets.

Attract the right attendees to your booth without fail
 Draw in prospects who are actually a fit—not just foot traffic.

Business booth handshake between two professionals in navy suits at a trade show counter

Start conversations and interact with confidence
 Use proven strategies to engage without feeling awkward or pushy.

Business networking event in a modern showroom, with small groups talking around a display table.

Qualify leads quickly and effectively
Focus on fit, need, and timing—not just badge scans.

People gathered around a touchscreen kiosk at a tech expo booth, viewing a display together.

Create memorable booth experiences
Stand out, build trust, and leave a lasting impression

Blank white square with a thin black border on the right and bottom edges

POST-SHOW

TURN CONVERSATIONS INTO CUSTOMERS

Person working on a laptop at a desk in a bright office, with a desk lamp and coffee cup nearby

Follow up without losing leads
Stay top-of-mind with timely, relevant outreach while you’re still fresh.

Two coworkers at a desk reviewing a laptop, with a desk lamp and phone nearby in an office setting

Nurture prospects with value
Build trust through helpful, targeted content—not generic follow-ups.

Three coworkers review a laptop together at a table, pointing at the screen.

Prioritize and segment contacts
Focus your time on the right leads based on fit, need, and timing.

Two coworkers discussing a document in a bright office, one smiling and holding papers

Convert conversations into customers
Move leads forward with clear next steps and confident communication.